LOCK INOCT 19 – NOV 15, 2026 10 SEATS$997 Apply
A 28-Day Worksprint · October 2026

LOCK IN

For entrepreneurs, creatives, consultants, and professionals
who are done negotiating with themselves
and ready to finish the thing they keep almost finishing.

Dates
Oct 19 – Nov 15
Seats
10 · five per room
Investment
$997
Apply for a seat

By application. Rolling admission — applications close when the room is full.

You’ve wanted to get serious about your work for years, and the reason it isn’t finished isn’t information. It’s that nobody has ever been there on the Tuesday you quietly decided not to.

The Promise

Get more done in the next twenty-eight days than you have in the past four months.

Not by working more hours. By cutting everything that isn't the work, and installing a structure that makes progress inevitable.

The Gap

You already know what to do.

That's the uncomfortable part. There's no missing framework, no course you haven't taken, no strategy you need explained. You could say the next right move out loud in about nine seconds.

And it's still not done.

The offer you keep almost launching. The site that's ninety percent finished and has been for five months. The ask you've been about to make since spring. Not because you're lazy. You're one of the hardest-working people you know. It's because nobody in your life is checking in on you daily.

You set an intention and it dissolves at 4pm with no one there to notice. An intention nobody closes isn't a commitment. It's a wish with a due date, and some part of you has always known the difference.

LOCK IN closes the loop twice a day, in front of nine people who will be there tomorrow.

Every morning you say what you'll do. Every night you report whether you did. The gap between those two moments, witnessed by your peers, forces you into momentum.

The record

Two cohorts. Sixteen people.
Here's the record.

16 / 16

Presented a finished thing on the closing day. Ten of ten in August, six of six in September. Nobody arrived empty-handed.

4 / 10

Members who came back and did it a second time. Four of the ten from August bought a seat in September.

10 / 10

Shipped something in week one that did not exist the Monday before. August.

376 / 448

Nightly reports filed, across two 28-day cohorts. 83.9% of every possible person-night, voluntary, with no penalty for staying silent.

248 / 314

One Things ruled done, in public, on the nights a ruling was given. 79%. The other sixty-six were typed NOT DONE by the person who missed.

66

Nights somebody wrote down, in front of the whole room, that they had missed. Nobody made them.

5 / 16

Members who filed all twenty-eight nights. Twenty-eight for twenty-eight, with no missed nights at all.

3 / 6

In September, half the room filed every single night.

0

People who left. Not one, across two 28-day cohorts.

84 MIN

From a brand name suggestion in the group chat to the domain being bought. She'd been circling that decision for three months.

Counted in October 2026, line by line, from the two private group chats. Three figures are not counts: “ten out of ten shipped in week one”, the eighty-four minutes, and the August half of sixteen out of sixteen are read-outs taken off the call recordings at the time — treat those three as my word. Everything else was counted. Nothing here is rounded up.

Apply for a seat

Ten seats. Applications close when the room is full.

Where this came from

Earlier this year I moved to Buenos Aires for a month with one intention: LOCK IN.

I cut the noise. I stopped being available to everyone. I started sleeping 8–9 hours a night — 100% sleep scores, in bed by 10, up without an alarm. Every morning: sunlight outdoors, 30 minutes of movement, a standup meeting with myself, then two hours of deep work before the world could reach me.

I did the best coaching work of my career that month. I trained every day. I walked 10,000 steps a day. And today none of this feels like discipline anymore — it just feels like who I am.

I'm running the same structure right now from the US. In August I ran it with ten other people, in September I ran it with six other people, and it's become the spine of my life.

That's the point. I'm not selling you a system I used once and forgot about. I'm inviting you into the one I live in daily. But this isn't about my month. It's about yours.

Michael Hrostoski in Uruguay, July 2026
Locked in & loving life.
Uruguay, 07/10/2026.
What got built

Things that did not exist
before the sprint.

Not just ideas, real work shipped. Every item below is a thing with an address, a file, a page, or a date. Something a stranger could look at and interact with.

Some are first versions, and the people who made them said so on the closing call. Where something is half-built, it says so.

September 2026 · six people · twenty-eight nights

An autonomous trading engine running fourteen strategies on paper money, with alerts wired from TradingView through a Telegram bot — and on top of it an AI coach built over thirty years of scraped transcripts that deep-links you to the exact minute of the exact video. Demoed to an entire law firm in week three.

Eighty-seven short form videos posted to TikTok in twenty-nine days, from a standing start. Three a day, EVERY DAY, filmed, edited, and eventually cross-posted. He hadn't posted on social media in YEARS.

A seven-module course with a live sales page: audio recorded and edited at home, a hypnosis track scored by hand, eighteen FAQs, a filmed video, the whole thing wired to a checkout. Six sales by the closing morning, against a goal of ten.

An October workshop effectively sold out two weeks before the date, off twenty-five personalised invitations sent in a single day.

A podcast one-sheet and a pitch-tracking system, with pitches actually sent — a format that had been circled for a long time and never built.

A new website live, built from scratch by someone who did not believe she could build. DNS records, four versions put to the room for a vote, and feedback implemented by AI agents she managed herself.

A physical opportunity board that turned a sales pipeline into something another person could pick up and run — which a second member then copied in their business.

A home office rebuilt for zero dollars. A live Kickstarter campaign with over $2000 raised. Twenty-five personalised to-camera videos, one per past consultation, recorded and texted with the link.

August 2026 · ten people · twenty-eight nights

A live concert for a full room of seventy-five people, with the lighting, the AV and the projected video built by the person who walked out on stage.

A website wanted for more than two years and never started, finished and live.

A six-module course recorded in a professional studio, rejected by the platform, rewritten and re-recorded in full, and accepted the night before the closing call.

A named offer with two tiers, a sales page, a domain and a working Stripe link, all built from nothing and in twelve people's hands by the end of the month.

An agent platform taken live with real clients on it, launch day inside the sprint. A public front end. A free ninety-day job-seeker tool running a mentor bot against a student bot.

A personal operating system running on one laptop, holding a whole life's strategy as structured external memory.

A meditation practice's website, designed a year earlier and under construction ever since because the copy was never written. The copy got written. An intro video scripted, rehearsed five times, filmed in a rented room and edited.

A seventy-five-page physical journal, printed. A low-ticket funnel assembled out of assets already owned. A healing-hypnosis page shipped live mid-sprint.

A masterclass delivered live through serious tech failure, with a registration page and a downloadable guide behind it.

Four service tracks and eight payment links in one clean document, with a live Stripe account behind them and three monthly clients signed inside the month.

A men's group website with dates and every testimonial he had, and a CRM built from scratch as a side quest.

Twenty-five named open loops, written down, tracked meticulously, and then closed one at a time by the one member who decided that an Integrity Reset would be the most important project to move his life forward. And it did.

From the room

What it sounds like
from the inside.

Nobody was asked for a testimonial. Every line below was either typed at the end of a day, in the nightly report, to the five or nine other people in the room — or said out loud on the last call with everybody watching.

Written at the end of a day · from the nightly reports

“DONE! Built it at 9:15pm after an insane day when I didn’t want to. (Resistance is real!), but damn it feels good to keep my commitment to myself!”

Dan · day 3

“It felt like a slog but I pushed through and showed up.”

Devon · day 3

“DONE ✅ but OMG the resistance!”

David H. · day 3

“It was both a really powerful day that I allowed to be powerful and a really hard day that I had to let be hard.”

James · day 5

“Still resistance and procrastinated but pushed through with joy.”

Dan · day 8

“I patterned new layers of ‘make it happen anyway’ in my being.”

Kirsten · day 8

“It’s not perfect, I’m still going to make adjustments, but it’s done and for today I am so goddamned proud of that.”

Kirsten · day 8

“Sent over 25 personalized outreaches and invites for the next workshop and already have one person registered.”

Kyle · day 8

“I had a long-ass fucking day and I didn’t let it derail me from Doing It Anyway!”

James · day 8

“I completed personal priorities and one thing despite resistance and bad timing.”

Jane · day 10

“I’m focusing on one thing and as a seemingly strange side note, I’m getting tons of other things effortlessly completed — like the TEDx application that feels like it’s writing itself even though it wasn’t on my radar earlier this month.”

Jane · day 10

“Proud of myself for learning how to meet my edge and then the edge past that and after that without emotional collapse.”

Kirsten · day 11

“Despite the coworking space falling through, I recorded all 6 modules — in my closet.”

Jane · day 11

“Gym @5am, recorded 3 vids by 7a.”

Kevin · day 12

“For days I’ve been trying to make this ridiculous immersive show actually exist. Today it existed.”

Devon · day 13

“I am so tired but I feel like a badass.”

Kirsten · day 14

“I practiced something I’m realizing may be just as important as learning how to work hard: learning how to stop.”

Devon · day 15

“FINALLY got out of my way on so many things that when I went to do the one thing it literally took 1 minute!”

Mica · day 16

“Time blocked two early work sessions early in my day, before midday, and completed with little fanfare and less distress than previous days.”

Dave L. · day 17

“I MADE SOMETHING NEW!”

James · day 17

“I fucking crushed it today.”

Dan · day 22

“Was exhausted but did it.”

Mica · day 25

“Had to really fight my brain today to embody the type of entrepreneur I aspire to be. Got there, but it took effort.”

Kirsten · day 26
Said out loud on the last day · from the closing calls

“Prior to LOCK IN, I had not shown up on social media in years.”

— Kevin, closing day

“And now I’m a person that shows up if it’s a tough night of sleep, if I don’t want to post, if I can’t think about what to talk about, I just show up.”

— Kevin, closing day

“You know what? I’m a tech person too now.”

— Mica, closing day

“That one post has currently got me 2,863 new followers on Instagram, and it went nowhere for the first six hours of being live.”

— Mica, closing day

“I literally feel confident enough to build any software I would ever need to solve any problem that software can solve. And that’s cool.”

— Dan, closing day

“I’m someone who is confident in her ability to build. I built so many different things, and I’m really thrilled with them all.”

— Kirsten, last Saturday

“I’ve learned that I can count on myself to follow through.”

— Dave L., last Saturday

“I learned that I’m proud of myself when I fail. I learned that I actually am my favorite self when I’m failing — and that’s something I spent years avoiding.”

— Kirsten, last Saturday

“From this container, I learned that structure creates freedom. There’s a realization that value creation requires both the creation and the asking.”

— Devon, last Saturday

“I used to resist structure because I thought it was tying me down, but I’m realizing it’s actually creating the freedom that I want in my life.”

— David H., last Saturday

“I learned that when I fix my environment so that distractions are harder to access, then I distract myself a lot less. And then I have actual space to look at what’s really going on in my life and who I actually am here and who I actually want to be.”

— James, last Saturday

“This group and my commitment to all of us is what pulled me through tonight.”

— Kevin, read aloud from his own nightly report

“But just having this container, and knowing that everyone was here working so hard, was this lifeline to come back to after doing such varied and energy-intensive things.”

— Dan, closing day

“I want to thank everyone in my group for the moments where you caught me — where everyone’s so perceptive and they could see the shine was a little not there, a little distant, a little bit of a thousand yard stare going on. And they were like, hey, do you need some love?”

— Kirsten, closing day

“The vibe is precise, but the current is very, very loving.”

— Kirsten, closing day

“If you imagine LOCK IN as a house, that is accurate. There is very, very clear structure around it, but what they don’t realize about the house from looking at the marketing material is that inside we’re actually just drinking cacao and having a cuddle party.”

— Mica, closing day

“I have six new friends.”

— Mica, closing day
Apply for a seat

Ten seats. Applications close when the room is full.

How it works

Seventeen minutes a day.

Borrowed from the best engineering teams in the world, pointed at the single most important project in your business.

Before day one

One project

You pick it. I send the vague version back once. By day one a stranger could rule on whether it is done.

Every morning

The standup — 15 minutes, live

A fifteen-minute standup on Zoom, weekdays, 7:00am or 9:00am Pacific. Five people in each room. Four questions, out loud: where's your energy, what's the ONE thing you're moving today, what could block it, and what's your first move. Then you go and make it.

Every evening

The report — six lines

In the private WhatsApp group, when your day is done. In public, in front of nine other people. The ruling is binary: done, or not done. No partial credit, no mostly. Then tomorrow's One Thing, decided tonight.

Every Saturday

All hands — one hour

Both rooms together, 9am Pacific. Wins, what's working, what broke, and live practice at the thing nearly everyone avoids: asking another human being for something specific.

Four Saturdays

The milestones

Four weekly milestones, set before day one, so that if the plan is wrong you find out on day seven instead of day twenty-eight. Not as a grade, as a sensor.

Monday, November 16

The closing day

You stand up and show the room what did not exist on October 19. A virtual two-hour party where we celebrate everything you got done. 10:00am Pacific, 1:00pm Eastern.

And that's it

That is all of it

Fifteen minutes on the standup, two on the report. There is nothing to watch and nothing to catch up on.

Before day one

You arrive already locked in.

Most people spend a whole quarter avoiding one decision: what actually matters most. You'll make it in a couple of hours, before the sprint even starts.

The Wheel of Life. A diagnostic I've used on myself and with clients for over a decade. Score the twelve areas of your life and business honestly, with anchors that don't let you hide, and find the bottleneck: the one area quietly throttling the others.

The Sprint Map. One page that runs your month. Your ONE project. What shipped means on November 15. Four weekly milestones. Your daily non-negotiables. And your exact first move for the morning of Monday the 19th.

You walk into day one knowing the three things most people never get clear on: the one project this month is for, what done looks like, and the first move you make the moment the standup ends.

Fit

Not everybody should be in this room.

This is for you if

  • You have one project that matters more than everything else, and you already know which one
  • You can say in a single sentence what would exist on November 15 that doesn't exist now
  • You can make a live fifteen-minute standup every weekday morning, 7am Pacific or 9am Pacific
  • You're done consuming and ready to produce
  • You want to be seen doing it, including on the days it doesn't go well

This is not for you if

  • You want more information, more strategy, or more time to think about it
  • Your deliverable depends entirely on someone else's permission. That's a different month
  • You can't be live in the mornings and want to catch a replay
  • You're looking for a coach to do the deciding for you
  • You'd rather not have ten people know whether you did what you said
The details

Everything, plainly.

Dates
Monday, October 19 – Sunday, November 15. Four clean weeks.
Seats
Ten. Two rooms of five, so you're seen every single day.
Before we start
The Wheel of Life and the Sprint Map. A couple of hours of pre-work, so you arrive already locked in.
How to join
Short application below, then a 20-minute call with me. I'm looking for one thing: that you can name what ships, and that it doesn't depend on someone else's yes.
Applications close
When the room is full.
Running it again
Many people run more than one.
The guarantee

Show up, and I'll bet on the structure.

Post your standups, come to the calls, do the month. If at the end of it you feel like you didn't get what you wanted, I'll coach you one-on-one, free, until you do.

I can make that bet because the right structure inevitably creates results. I've watched it happen for fourteen years, and I'm living in it right now.

Apply

Ten seats.
We start Monday the 19th.

Five questions, about four minutes. If it looks like a fit I'll email you to book a twenty-minute call, and you'll know either way within two days.

There is no buy button on this page. You write me a paragraph, I read it, and if it is a fit we talk.

It is for the thing you have been carrying for a year or two — the one you can name without thinking about it.

You’ll hear back within two days. Applications close when the room is full.

Questions

Before you ask.

What if I miss a morning?

You post your four lines in the group instead, and you're still in. Four people in the August cohort missed a day. Four came back. Nobody has ever been thrown out of this thing. The structure is designed to make returning easy, because the danger was never the miss. It's the story you tell yourself afterwards.

Fifteen minutes, really?

Fifteen minutes in the morning and about two at night. That's the whole time cost of the container. Everything else is your own work, which you were going to do anyway. The difference is that now it gets done.

What if my project isn't big enough?

Too small almost never kills anyone in a sprint. Too vague does. If you can say what would exist on November 15 and a stranger could check it, the size takes care of itself.

Why an application for a $997 program?

Because there are ten seats, and the wrong tenth person costs the other nine. The single strongest predictor of whether someone finished the August cohort was whether they could state a checkable outcome before day one. That's what I'm reading for.

What happens on November 16?

You keep the Sprint Map, the operating system that forces momentum, and nine new friends who watched you build something. Whether you run another sprint is up to you. You can run the system in your own life, run it with a friend, or join us for another round.

I've done accountability groups before and they didn't work.

Most of them are a Slack channel and good intentions. Two things make this different and both are structural: it's live, so you say it to faces, and it's daily, so there's never more than twenty-four hours between saying and being asked. Four people missed a day in August. Four came back the next morning, because the next morning was there.

Is there a curriculum? What am I actually getting?

No curriculum. You get an operating system for the month: a fifteen-minute live standup every weekday, a six-line report every night, an all-hands on Saturday, a milestone on Saturday, and nine people who notice, plus a couple of hours of pre-work before day one so you arrive knowing what you're building. The absence of a content library is deliberate. You have never once failed because you didn't have enough material.

How is this different from a mastermind?

A mastermind meets monthly and talks about strategy. This meets daily and tracks one number. You'll say what you're doing today, and tomorrow somebody will remember what you said. That habit, built twenty-eight days straight, will force you to become someone who ships daily.

Can my project be personal instead of business?

Yes, as long as it's verifiable. "Get healthier" won't survive week one. "Recorded and published five meditations" will. The test isn't whether it makes money, it's whether a stranger could look at it on November 15 and say done.

Twenty-eight days from now, either it exists or it doesn't.

Ten seats. We start Monday the 19th.

Apply for a seat

Applications close when the room is full.